What is the formula?
Be yourself - literally do what you love. You like to sing, sing. You like to write, write. You like to dance, dance. You like to teach, teach.
Share yourself - share your self being yourself with others. Do you in public. Social media is a fantastic platform for sharing you doing you.
Get paid - over time as you share more and more of you doing you, you will find that people enjoy experiencing you doing you. They find your doing of you educating or inspiring or entertaining. They want you to do more of it; they enjoy watching or listening or reading you. They might want to experience more of you doing you than you share publicly, or might even want you to do it just for them. And they are willing to pay you for the extra.
Is it as simple as this? Yes. It is easy? No. Does this formula work? Yes. Look around you, there are plenty of examples.
This couple loves to eat
This guy loves to sing
This guy loves to teach about business
This guy loves to teach about business
This guy loves cars
This guy loves learning
This lady loves getting better
This lady loves getting better